SSE Airtricity


Mobile App




SSE Airtricity is Ireland’s largest provider of 100% green energy. Since 2008, SSE invested over €2.5 billion in the development of Ireland’s sustainable energy infrastructure, helping to green the economy and secure the energy future. As well as supplying 100% green energy to more Irish homes and businesses than any other supplier, They are also the largest generator of wind power in Ireland. SSE’s operational portfolio of 28 onshore wind farms has a combined generation capacity of 768MW, making SSE the largest generator and provider of renewable energy in the all-island.

SSE Airtricity provide 100% green electricity, natural gas and essential services to homes and businesses across Ireland.


The challenge was to make their existing sales journey as easy as posssible to increase the number of customers switching to SSE Airtricity.

DG team improved the SSE Airtricity website to enhance the user experience while leveraging the existing UI. The website overhaul included secure payment solution to make the user experience smooth and increase conversion rate. As well as an enhanced site search functionality, and updated the layout to make the site more user-friendly. This new strategic approach helps visitors find the right information faster and turns them into actual customers. The updated site makes it so easy so the customer won’t even need to look at the competitors energy providers in Ireland.





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